Internet Marketing is becoming a vital part of every business. Not only is it powerful and effective it also cuts paper waste caused by traditional marketing.
With worldwide issues such as global warming dominating world conferences in every country, Internet marketing is also heading to the same direction.
This year, green marketing seems to be the major byword in Internet advertising campaigns. As countries, environmentalist groups, and concerned sectors talk about environmental problems, digital media coverage of such issues seem to heighten the need to articulate such views even in ads.
Also called eco-marketing, green marketing is not really something new. One instance of this is GE’s famous Ecomagination effort, Philips “A Simple Switch” campaign and Michelin’s “A Greener World.” Others may follow their trails as well: there is Organic Valley, Method, Seventh Generation, to name a few.
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