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    • Video Tips- Minimal Noise September 30, 2008
      Video production tips: Minimize noise and movement. To create highly optimized videosyou must start with the original, high-quality video files.You can think of video creation as a war against unnecessary digital noise in yourcontent. The more noise in your video, the less it can be compressed, and the largerthe final result. The less movement there is, the […]
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    • Optimizing Videos For The Web September 30, 2008
      Optimizing videos for the WebMovies optimized for the Web should be short in duration, small in dimension, andoptimized with the appropriate codec. We have seen videos 10 to 30 minutes long automaticallyloaded and playing into home pages, some 50 MB to 175 MB in file size.Although this may grab the attention of high-bandwidth users, it is better to respectyo […]
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    • Reciprocating Links September 30, 2008
      Reciprocation: Repaying an obligation. Humans feel obligated to repay a gift from others.Reciprocation is a social norm that obligates the recipient to repay a favor in the future.This ensures continuing relationships which sociologists say is beneficial to society.On the Web, you can use reciprocity and rewards to increase the likelihood that customerswill […]
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    • Adwords optimizing September 30, 2008
      Advertisers should test multiple ads to fine-tune campaigns and find out what iseffective. For this purpose, AdWords offers optimized ad serving. This means advertiserscan circulate multiple ads at once and Google will automatically start to circulate“better-performing”ads more frequently. In this approach, AdWords optimizesperformance automatically, based o […]
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Larrys Page’s take on white space on capital hill

Google co-founder Larry Page says the time for delays has passed: he wants the Federal Communications Commission to open up fallow “white space” in the TV broadcast spectrum for unlicensed use, and to do it before November’s presidential election. Page, who spoke at a Capitol Hill event Wednesday, blasted incumbent broadcasters for lobbying “against the public interest” to block access to the unlicensed spectrum. Calling claims of potential interference with existing broadcast stations “garbage” and “despicable,” Page charged that FCC field tests this summer had been “rigged” against spectrum-sensing technology that’s designed to enable exploitation of white space.

The event, sponsored by the Wireless Innovation Alliance, highlighted how fierce the battle between white-space advocates and incumbent broadcasters has become. Wednesday also saw the release of a statement from the National Association of Broadcasters that attacked Google’s pro–white space petition, which Page said has attracted some 16,000 signatories to date. The NAB argued it gives short shrift to interference concerns, but Page dismissed the interference argument as a red herring deployed by incumbents anxious to stifle competition. “It’s just garbage,” said Page, “It’s not true.”

Brandishing one of the freshly-unveiled Android phones for emphasis, Page argued that the benefits of increasingly ubiquitous WiFi technology—he estimated that a billion WiFi-enabled devices would be produced this year— stemmed from the deregulation of “a slice of junky spectrum thought to be good only for garage door openers.” He called the 2.4 GHz band used by WiFi devices, “the worst chunk of spectrum you could possibly use” due to its limited range, tendency to be blocked by walls, and unsuitability for bandwidth-intensive applications like streaming HDTV. Given the success of WiFi, said Page, “why we’re debating whether we need a little more unlicensed spectrum is beyond me.”

Larry Page speaks on Capitol Hill

With the United States falling to 15th place in broadband penetration among developed nations, Page lamented that all the “static” on interstitial bands represented a “wasted resource.” There are, said Page “a billion devices that aren’t being produced today because the FCC has not acted.”

But his harshest words were reserved for the broadcasters, who he faulted for stalling the exploitation of white spaces, and who he said, “all benefit directly [from the status quo] against the public interest.”

read more here http://arstechnica.com/news.ars/post/20080926-page-blasts-whitespace-fud-on-capitol-hill.html

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